This healthcare company wanted to stand apart from the insurance companies of the past. They needed a logo that would appear on signage, website, stationary as well as advertising materials that are currently in the works. I was tasked to develop a visual identity, logo system and slogan to tell their story.

The folks at Informed Decision felt like there was a potential demographic that was being missed. After learning more about their products and customers, I developed this 'tech' style identity that communicates their forward-thinking approach to healthcare. As a result, they have noticed an uptick in customer accounts and are reaching a number of younger prospects – only a few weeks after implementing this new branding.